Players Take Their Game to the Next Level with SparkCash Cards
SAN FRANCISCO - September 16, 2008 - Outspark (www.outspark.com), a leading "virtual playground" of online community-based gaming for all ages, today announced the release of pre-paid cards at Target stores beginning September 23, 2008. Through its partnership with GMG Entertainment, Outspark's SparkCash Cards are now available in Target stores nationwide with other retail partners to be announced later this year.
The new SparkCash Cards give the Outspark community a convenient way to customize their gaming experience and enjoy premium items in all of Outspark's popular online games including Fiesta, Secret of the Solstice, Project Powder and the forthcoming first-person-shooter, Blackshot.
Available in $10 and $25 denominations, players can use their SparkCash Cards to get hundreds of limited-edition, in-game items for their characters including clothing, weapons, pets, power-ups and more.
"Our users complete thousands of transactions daily, and pre-paid cards are the most convenient way for even more gamers to have a premium experience within our micro transaction model," Susan Choe, founder and CEO of Outspark. "With Target and our other partners, we have the opportunity to give our current community a new and easy avenue to get SparkCash while at the same time, introduce the Outspark experience to an entirely new audience of consumers."
Outspark recently announced a deal with PlaySpan, the first publisher-sponsoredTM in-game commerceTM network, to provide a secured player-to-player virtual goods marketplace for Outspark games. The partnership will provide the Outspark community with an efficient and open market in which to use its new SparkCash to purchase virtual goods within their favorite Outspark games.
With a highly-active community of nearly three million registered users, Outspark has built a "virtual playground" where members play high-quality multiplayer games, socialize and experience and share premium content.
For more information about Outspark games and SparkCash, visit www.outspark.com.
About Outspark
Outspark is an entertainment services company that publishes and operates engaging online multiplayer games. Featuring a portfolio of immersive free-to-play games and related content, the company is building an online destination where members come for the games and stay for the community. Backed by Tencent, Altos Ventures and DCM, Outspark is headquartered in San Francisco, CA, with a subsidiary office in Seoul, Korea.
About GMG
As a leading publisher of digital currency cards for the digital gaming and online entertainment industries, GMG connects content partners with the strongest performing retailers worldwide. Founded by CEO Rob Goldberg in 2002, GMG Entertainment creates and implements entertainment-based ideas for consumers and digital brands through traditional retail and consumer marketing. With partners on sale or launching at nearly 30,000 point-of-sale activated destinations including Best Buy, Target, Staples and Wal-Mart, GMG works directly with leading digital content creators and globally renowned retailers to develop the nation's most powerful digital-physical partnerships.